Scope of Services
• Brand Integration
• Core Messaging
• PR Strategy
• Retail Placement
• Sales & Marketing
Growing global: Branding to Sales Integration
Like most industries, businesses need to deal with competition. Low cost providers and copycat products can devastate a business.
When you have a premium product that commands a premium price, what do you do?
Establishing Advaita’s brand positioning in the right market was key to having a successful launch in the U.S. A generic approach to entering the market (what everyone else is doing), is a sure way to fight upstream and get pressured to lower your pricing and devaluing your product. Advaita knew they needed a different approach and reach the people that would value their products unique features.
Understanding the philosophy and tradition behind their products, we combined the ancient wisdom behind their product with a modern design esthetic. Through our research, we knew the values would appeal to the eco-conscious consumer – a market that would gladly pay the premium pricing. We created a luxury brand with as much elegance and richness on the exterior as the interior.
- Secured product placement in spas, yoga studios, high end eco-stores to reach the high end conscious consumer market.
- Created an integrated campaign from advertising to education videos combing ancient tradition with a modern flair and good design aesthetics.