Welcome to the Brand From Within Blog
Here you will find creative + strategy tips to discover and express your brand to the world.
Being the Observer of Your Life
Think of yourself as an objective observer of your life.Because who you are is constantly growing, evolving and becoming, figuring out your brand can be a messy process. And messy can be fun, as long as your don't feel you need to THINK your way through the process....
How to Create Meaning in Your Life: 7 Pathways to Discover Your Core Values
To create a solid foundation for the life you want, it's important to identify and write down your core values. Regularly checking them against how you actually live helps you stay true to what truly matters. Writing them down is...
Four Surprising Reasons Your Marketing Misses the Mark (and How to Fix Them)
No one likes to be misunderstood. How people perceive and understand us is more in our control than we think. Often, I see people give branding aka managing perceptions a bad wrap as if it's something contrived or outside our...
Turning Passion into Gold: Be the Craftsman
It's been a busy month starting new projects and finishing old ones. Starting projects is always easy, finishing them is the challenge. Can you relate? Why do we peter out on projects? Why can't our passion sustain? I took a deep dive into the word PASSION this past...
Generation Y: Why they HAVE TO be SELF-ABSORBED
What’s the best way to market to Generation Y? What the f%*# do you mean? Marketing is bullshit. I’m a cause. That’s right—swearing, yelling, being a hyped-up version of an idea. In an interview with a...
Deepening Human Connection through your Inbox
I will never forget Sally. I met her online through a hiking group we both belonged to. She shared a similar vision and struggles to my life and we instantly connected. Soon enough, we knew things about each other that most of our friends and family didn’t. I will...
3 Stages to Building a Successful Email Marketing Campaign
You’ve worked hard to build your list whether it’s through social media, content marketing, or just plain in-person networking. One by one, you’ve built a solid list. Now what do I do? Because a solid list does not guarantee sales. You want to make the most of those...
Why it’s Important to Create Fearlessly: Part 2
Have you ever gotten that creative high? Whether it’s writing an article, giving a speech, making a painting, or putting together a meal, it feels good to find yourself in the flow. But, the act of creation goes deeper than that.You want to create because you want...